at HYPE DC
Broadbeach, Gold Coast QLD
Love sneakers and leading teams? Join Hype DC Pacific Fair and take the next step in your retail leadership journey.
12d ago
Hype DC
(23 reviews)
Company Profile
Company overview
Website
Industry
Fashion Retail & Department Stores
Specialities
Footwear, Sneakers, Retail, Ecommerce, Fashion
Company size
101-1,000
Primary location
Melbourne, Australia
Established 25 years ago, Hype DC has grown from an idea conjured during a European holiday into Australia & New Zealand's leading sneaker destination.We offer a carefully curated collection of sneakers from the best brands in the world, specialising in premium, short-run releases alongside timeless classics that never go out of style.Whether it's in-store at one of our unique, gallery-inspired spaces or online at hypedc.com, your next pair of shoes will never be far from your fingertips.Premium. Limited. Exclusive.
Jobs at Hype DC
Based on your search activityat HYPE DC
Brisbane QLD
Lead, coach and grow with Hype DC! Join as a Senior Assistant Store Manager and take the next step towards Store Manager.
27d ago
Our mission statement
We are a witness to, and translator of, footwear evolution; we create meaning rather than just discovery. We sift through the legacies, the tributes, and the trends to authenticate the true standouts. Enabling us to deliver a curated world-class assortment of sneakers for our community. The enduring classics. The current classics. The future classics. Thoughtfully selected and showcased. We have earned the right to be a hub of credibility in the Australian and New Zealand sneaker game since ’98.
Reviews overview
3.123 ratings in total
5
5
4
5
3
5
2
3
1
5
69%
48%
What’s it like working at Hype DC?
AI summary of recent reviews
Employees at Hype DC appreciated the positive team environment and supportive colleagues in-store, as well as the generous staff discounts on products. Many enjoyed working with like-minded people passionate about shoes and the company's products. Some felt there were opportunities for growth and career advancement within the company.
However, there were also potential challenges, with multiple reviewers noting issues with management, particularly at higher levels, including a lack of support, recognition, and favouritism. Employees indicated a high-pressure environment with a strong focus on meeting sales targets and key performance indicators (KPIs). Some reviewers felt there was a poor work-life balance, with expectations to work long hours and weekends. A few mentioned a lack of training and development opportunities, particularly for management roles.
However, there were also potential challenges, with multiple reviewers noting issues with management, particularly at higher levels, including a lack of support, recognition, and favouritism. Employees indicated a high-pressure environment with a strong focus on meeting sales targets and key performance indicators (KPIs). Some reviewers felt there was a poor work-life balance, with expectations to work long hours and weekends. A few mentioned a lack of training and development opportunities, particularly for management roles.
Recent reviews
3.0
Hype DC
Aug 2024Dubbo & Central NSW1 to 2 years in the role, former employee
Ok workplace.
The good things- Discount (40%)
- If you get a good team it is a ball of fun. (rare)
- Ok job to gain experience if it is your first role.
The challenges- KPI focus, heavily pushed onto managers and casual workers.
- No empathy in regards to having quiet or "off" days (performance).
- Management give no recognition when you decide to go above and beyond or when KPIs are achieved (it is expected).
- Last minute changes from Head office in regards to upcoming sales. They give you a plan probably a few days in advanced let you complete sale prep and then send an email right before you're about to close and expect you to adapt and have completed before EOD.
- Management favours certain people, the region I worked is found to be super cliquey. If you're not a people pleaser you are outcasted.
- High turnover rate which stems from the attitude that anyone is replaceable. Most managers in my region have been in role less than a couple years.
- Fearmongering culture, they assume that workers will be more motivated to achieve KPIs by micromanaging all workers in store (even if you're the store manager).
- Fearmongering culture plays into poor work/life balance. They will expect you to get tasks done which you would need 4+ people to do with about half of the staff or by yourself.
- If something goes wrong at work (eg. technical difficulties or incidents that prevent you from trading) they do not care about the welfare of their workers and immediately ask if the store is still able to trade rather than question if the people are ok.
- The only real way to continue in this company is to say all the things that management want to hear, even if it is unrealistic and not possible. Other store managers do this to ensure their position in the company but sacrifice any morality or empathy for their staff.
- No HR at this company which allows a lot of this dodgy behaviour to fly under the radar.
- Once they do find someone who they deem is a "better fit" than you are, they will kick you to the side, micromanage you or cut hours to the point where you have to quit.
- No opportunity for growth past store manager.
Overall, working at Hype DC is good as a first job to gain experience in retail industry (as a casual). However, the cons most definitely outweigh the pros at this workplace. If you enjoy being underappreciated, undermined by not only regional managers but other store managers then this is a great job for you!
3.0
Store Manager
Feb 2022Less than 1 year in the role, former employee
A learning experience.
The good thingsThe team you’re with on a day to day basis, as well as discounts and customer base. I would definitely work here as a casual.
The challengesLow salary with a high demand. Mid management was difficult to work with however I believe the people who made things hard on my peers have since left.
3.0
Assistant Store Manager
Nov 20211 to 2 years in the role, former employee
Emotional stressful and not worth it
The good thingsStaff discounts, meet cool people, good product
The challengesAlot of negativity, toxic management, with the merge to a group they lost the sense of individuality as a company and very chaotic
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