at Blue Illusion
Canberra ACT
More than retail. Join Blue Illusion Canberra Centre and bring fashion, styling and community together this peak season
7d ago
Blue Illusion
(41 reviews)
Company Profile
Company overview
Website
Industry
Fashion Retail & Department Stores
Specialities
Women's Apparel, Customer Service, Styling Sessions, Homewares
Company size
101-1,000
Primary location
Australia
Blue Illusion was founded in 1986 by Donna and her late husband Danny Guest and began its journey by creating pure cotton garments and corporate casual wear. As the business grew, so did their dream.
The dream? To create a French-inspired boutique that not only celebrates the spirit, creativity and generosity of women at heart. Guided by the pillars of Fashion, Community and Lifestyle, Blue Illusion offers a personalised styling experience with exceptional customer service.
Today, over 37 years later, Blue Illusion is a thriving, French-inspired concept store across 100 locations.
Jobs at Blue Illusion
Based on your search activityat Blue Illusion
Geelong, South West Coast VIC
More than retail. Join Blue Illusion Geelong and bring fashion, styling and community together this peak season
7d ago
Our mission statement
"We believe a little fashion, community and lifestyle creates a Joie De Vivre"
Featured
"We believe a little fashion, community and lifestyle creates a Joie De Vivre"
Join the ranks of a proudly Australian-owned retailer, Blue Illusion, where we embrace the elegance of French-inspired products. With over 90 boutiques across Australia and New Zealand, our stores offer a delightful array of fashion, homewares, accessories, and footwear.
Gallery photos
Reviews overview
3.441 ratings in total
5
15
4
10
3
3
2
4
1
9
76%
63%
What’s it like working at Blue Illusion?
AI summary of recent reviews
Employees appreciate the loyal and lovely customers, supportive colleagues, and friendly team atmosphere at Blue Illusion. The high-quality clothing and boutique brand nature are valued, along with supportive managers who help with development. The monthly uniform allowance is also appreciated by staff.
However, there are some potential challenges, including difficulty meeting sales budgets, outdated IT systems requiring upgrades, and unrealistic management expectations with heavy workloads. Career progression opportunities appear limited, compensation may be below market rates, and there is an old-fashioned approach to working arrangements. Staff turnover has been notably high in recent years.
However, there are some potential challenges, including difficulty meeting sales budgets, outdated IT systems requiring upgrades, and unrealistic management expectations with heavy workloads. Career progression opportunities appear limited, compensation may be below market rates, and there is an old-fashioned approach to working arrangements. Staff turnover has been notably high in recent years.
Recent reviews
3.0
Store Manager
Oct 2026Sydney NSW 20001 to 2 years in the role, former employee
UPS & Downs more downs unfortunately.
The good thingsBrand awareness from existing loyal customers. Boutique, not fast fashion.
The challengesMeeting store budgets , difficult to make a bonus customers waiting for discount vouchers all the time …software system is slow. Uniform pieces are pre selected and you choose a few pieces, end up constantly buying extra items as the wait for the next allowance can be lengthy.
5.0
Store Manager
Dec 2025Glen Waverley VIC 3150Less than 1 year in the role, current employee
Great place to work, you learn a lot and the environment is supportive
The good thingsTeammate cares and support your development
The challengesAs this is considered high-end retail store, you'll spent lots of time personalizing and approaching customer
1.0
Store Manager
Sep 2025Geelong VIC 32201 to 2 years in the role, former employee
Never been treated so badly in the workplace before.
The good thingsThe lovely customers and colleagues.
The challengesUpper management places unrealistic expectations on staff .
Doesn’t value staff , you are just a replaceable number .
Staff safety and well being is secondary to $$$$.
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