Peter Alexander is Australia's most iconic pyjama brand. The Just Group acquired the business in 2000. Since then, Peter Alexander Sleepwear has grown with leaps and bounds from a pure catalogue-based company to a multi-channel business with 100 retail stores within Australia and New Zealand, with Peter Alexander himself as the brand’s Creative Director. Peter was dubbed the ‘Pyjama King’ by the Australian Media, and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection.
Peter Alexander is Australia's most iconic pyjama brand. The Just Group acquired the business in 2000. Since then, Peter Alexander Sleepwear has grown with leaps and bounds from a pure catalogue-based company to a multi-channel business with 100 retail stores within Australia and New Zealand, with Peter Alexander himself as the brand’s Creative Director. Peter was dubbed the ‘Pyjama King’ by the Australian Media, and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection.
Peter Alexander is Australia's most iconic pyjama brand. The Just Group acquired the business in 2000. Since then, Peter Alexander Sleepwear has grown with leaps and bounds from a pure catalogue-based company to a multi-channel business with 100 retail stores within Australia and New Zealand, with Peter Alexander himself as the brand’s Creative Director. Peter was dubbed the ‘Pyjama King’ by the Australian Media, and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection.