Social Media & Content Producer

Company Description

At Elysium, we're building a team who understand that luxury lives in the details: the thoughtful orchestration of space, time and care. Our ambition is to become Australia's leading luxury hotel brand, and that starts with the people who bring it to life. Here, you'll be part of a new chapter — one where curated experiences and genuine connection come first, and your craft is valued as much as your character. We invest in our people the way we invest in our guests: with intention and care.

Elysium Manly is our flagship property on the Northern Beaches of Sydney. From our restaurant and bars to our signature experiences and events, we're creating moments that define luxury travel in Australia — and we need someone to amplify that story across social platforms.

The Role

We're looking for someone who can't leave a good caption alone. You know within the hour if a post is working. You have a theory about the first three seconds, and the data to back it. You're checking watch-time before you're checking notifications.

In this role, it is more than publishing. You will shape the content, craft the visual voice and plan, shoot and produce content for Elysium Manly's social platforms. You'll work closely with the Marketing team and operations teams to translate our brand voice into content that performs. This is a hands-on production and management hybrid role: you'll be both behind the camera and behind a laptop.

You'll be Manly-based and primarily focused on Elysium Manly, with occasional travel to sister properties for strategic content capture and cross-property support.

Key Responsibilities

• Drive follower growth and engagement across Instagram, Facebook, TikTok and emerging platforms through strategic content planning and performance optimisation.
• Understand and work with platform algorithms, formats and behaviour shifts to maximise reach, saves, shares and engagement metrics.
• Produce and execute high-performing content: Reels, Carousels, Stories, short-form video and photography. These need to be both on-brand and optimised for platform performance.
• Develop and manage comprehensive content calendars, balancing planned campaigns, events, dining experiences and cultural moments with flexible, responsive content opportunities.
• Test, measure and iterate on content formats, posting times, copy approaches and visual styles to understand what drives engagement and builds audience.
• Capture authentic moments from the property, from spontaneous service details to planned shoots and rituals, that tell the Elysium Manly story in a way that resonates and converts.
• Craft compelling, on-brand copy across all channels with strong instinct for tone, audience behaviour and platform conventions.
• Monitor and report on key performance indicators: engagement rate, follower growth %, reach, share of voice vs luxury hotel competitors.
• Manage day-to-day social channels: community engagement, user-generated content, creator and influencer collaborations.
• Stay ahead of social and cultural trends, emerging formats and platform changes, interpreting what's relevant and actionable for Elysium Manly.
• Support broader marketing strategy through coordinated social storytelling that drives awareness and consideration among luxury leisure travellers.

Your Experience & Skills

• 3+ years' proven experience growing social media following and engagement, ideally within luxury, hospitality, travel or luxury consumer brands.
• Deep understanding of platform mechanics and algorithm logic across Instagram, Facebook, TikTok, LinkedIn and emerging social platforms.
• Demonstrated track record of growing followers and engagement rate, with clear understanding of what drives both.
• Hands-on experience producing high-quality video content, Reels and Carousels. Confident behind the camera and in the edit.
• Proficiency with creative tools and basic video editing.
• Exceptional copywriting and storytelling ability. You understand brand voice and can adapt it across different platforms and audiences.
• Analytical mindset with comfort reading and acting on performance data. You understand metrics that matter and continually optimise based on insight.
• Entrepreneurial approach to growth. You test aggressively, learn fast, and have opinions about what works.
• Self-directed and proactive. You spot opportunities, don't wait for briefs, and drive initiatives forward.
• Strong organisational and project management skills, managing multiple content threads and stakeholders.
• Excellent communication skills and confidence working with senior leaders and multiple teams.
• Valid Australian Working Rights / Visa are essential.

 

What's In It For You

• Join Elysium Manly at a pivotal moment — a brand with genuine craft, ambition and support from Elysium Hospitality ownership.
• Real autonomy and ownership — drive strategy, make decisions, own the outcomes. Your growth targets are clear; the path is yours to forge.
• Work in a culture built on care, connection and genuine luxury. Be celebrated through our Elysium Recognition program.
• Access to our Employee Assistance Program, Wellness Leave and Mental Health First Aid trained leaders.
• Exclusive accommodation and dining privileges across Elysium Manly and our broader hotel portfolio.
• Be part of a diverse, talented team united by passion for hospitality and high standards of excellence.

 

How to Apply

Please submit your CV, a portfolio or examples of content you've created, and a brief outline (1-2 paragraphs) of your approach to growing a luxury hotel's social presence.