Search Engine Marketing Specialist

Are you a Search Engine Marketing Specialist skilled in driving exceptional ROI through integrated search and data strategies?

We are seeking a results-focused expert to join our digital team, pioneering and managing advanced SEM and SEO campaigns for key clients. At Trilogy, you will be instrumental in translating data-driven insights into superior client outcomes, collaborating with cross-functional specialists, and championing innovation in search and data integration. If you are passionate about applying your deep expertise to a diverse portfolio of brands in a fast-paced agency environment, we want to hear from you.

Key Responsibilities:

The primary focus is on Search Performance, supported by strategic data integration:

• Lead SEM Strategy & Management: Develop, implement, and meticulously manage comprehensive SEM strategies across key platforms, including Google Ads (Search, Shopping, Display, Video), to achieve client KPIs.

• Spearhead SEO Performance: Design and execute comprehensive, data-driven SEO strategies (on-page, off-page, technical) to significantly boost organic search rankings and drive qualified traffic.

• Data & Analytics Mastery: Oversee the strategic integration of data from diverse sources (e.g., advertising platforms, web analytics, CRM) to build cohesive data ecosystems for deep analysis and insightful reporting.

• Optimise User Journey: Analyse user behaviour and provide actionable UX/conversion rate optimisation recommendations for search-generated traffic using tools like Google Analytics (GA4) and Hotjar/Clarity.

• Client Strategy & Communication: Serve as a primary strategic digital advisor for assigned key clients, building strong relationships and presenting performance and integrated strategy recommendations.

• Technical Implementation: Manage and implement marketing and analytics tags effectively using Google Tag Manager (GTM).

• Cross-functional Collaboration: Work closely with creative, account, and technical teams to ensure cohesive strategy and flawless execution across all digital initiatives.
  

Qualifications & Experience:

• A minimum of 3-4 years' hands-on experience in a dynamic digital marketing role, with a demonstrable strong focus on SEM, SEO, and data analysis.

• Essential Agency Experience: Proven track record of managing multiple clients and complex projects simultaneously in a fast-paced environment.

• Proven proficiency in Google Ads (Search, Shopping, Display, Video).

• Mandatory: Current Google Search Certifications. Additional certifications in Google Analytics (GA4) or GTM are highly advantageous.

• Strong proficiency in Google Analytics (GA4) for tracking, analysis, and reporting, and proficient in using Google Tag Manager (GTM).

• Experience in developing and implementing SEO strategies (technical, on-page, off-page).

• Experience with data integration projects, including connecting different marketing platforms.

• Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho) is beneficial for understanding and optimising the lead-to-customer journey.

• Exceptional strategic thinking, analytical, problem-solving, communication, and presentation skills.

• Must possess full working rights within Australia.
  

About Trilogy

Trilogy Advertising & Marketing is an award-winning full-service agency, 22 years strong, focused on creating effective brand and marketing solutions for diverse clients. We are a close-knit team of strategic, creative, digital, and production specialists. We value hard work, collaboration, and fun!

Enjoy a welcoming office environment, proximity to local coffee haunts, regular office pups, fresh fruit, killer cheese boards, and access to industry-certified training for ongoing professional development. Trilogy is an equal opportunity employer.